Dormant Outlets
Customers that used to order and then stopped, sorted by lifetime value. Usually the fastest report to turn into money.
Questions It Answers
- Which outlets used to buy a lot and are now silent?
- Which salesman is responsible for them?
- When were they last visited — is the silence simply lack of contact?
How To Use It
- Fill the Days Without Order filter — 60, for instance. It is required, because "how long counts as stopped" differs by product type.
- Work from the top row down: that is where the value is.
- Put the chosen outlets into next week's Visit Plan, or create an Activity with a due date.
Outlets that never ordered at all do not appear here — those belong to Leads, not to dormancy.
Menu Location
- CRM & Distribution / CRM Reports / Dormant Outlets
/report/crmdormant